Butter Work
Butter

Your product has a lot to say.We make sure itsounds nicer.looks better.says the right thing.

We make your UX content crystal clear, then turn the thinking behind it into a custom AI system so your team can maintain that expert standard.

UX writingContent designInformation architectureContent auditsVoice & toneAI guidelinesContent systemsMicrocopy audits
UX writingContent designInformation architectureContent auditsVoice & toneAI guidelinesContent systemsMicrocopy audits
Anyone can generate words now
A designer writes one CTA, a PM writes another. AI generates more without
knowing which is right.

Without a shared system, the content
problem starts small, then it spreads. 

For AI to write great content, 
it needs to know what 'great'  looks like.
We set the standard, then build the system to maintain it
HOW IT'S DONE
1We audit
We run a detailed audit and diagnose the communication issues. We zoom in on the copy and zoom out on the full experience, in context.
2We fix
We solve problems at the right level; the words, where they're shown, or gaps in the design. We capture befores and afters to document the decisions.
3We build the system
We turn the principles, decisions and patterns we uncovered into the Toast Box,  a Custom AI-system your team can use to generate better UX content going forward.
WE LOOK AT EVERY EXPERIENCE THROUGH 5 LENSES
Information architecture

What deserves attention and what doesn't?

Progressive disclosure
What info is needed at each step?
UI choices
Should the message live in a tooltip, footnote, expandable section, or nowhere?
Flow & states
What happens across the journey, including the states nobody designed?
Product thinking
What decisions are missing underneath the content?
What's inside Toast box?
The AI system behind your future UX content. Built from the principles, patterns, and content decisions we uncovered, to empower your team to create consistently strong copy.
Playbook + examples
Communication logic
Ready-to-use workflows
Custom built for ChatGPT or Claude, based on your actual product, not generic UX-writing.

Who we are

Sam Kruger
Emma Greszes

Between us, we’ve studied Computer Science, Psychology, UX Design, and Human-Computer Interaction, and worked on hundreds of products at Atera and Wix, with a combined 10 years of experience.

Our backgrounds are a bit of a mix and it means we look at the bigger picture, always.

WHAT WE OFFER
UX content audit with prioritized findings
Before-and-after rewrites, with reasoning
A product communication playbook + real examples
A custom AI system built around your product
Ongoing support as your product evolves
The result: your product says the right thing, in the right place, at the right time.
Your product could use a little butter
We bring the fresh perspective, product thinking, and craft needed to turn a good experience into a great one.
Butter Content - UX content and AI systems